基本信息

　　出版社: 人民邮电出版社; 第2版 (2010年10月1日)

　　丛书名: 21世纪高等职业教育信息技术类规划教材

　　平装: 262页

　　正文语种: 英语, 中文

　　开本: 16开(188265)mm

　　ISBN: 9787115227881, 7115227888

　　条形码: 9787115227881

　　产品尺寸及重量: 25.8 x 18.4 x 1.2 cm ; 359 g

　　ASIN: B0042VQ9K8

　　内容简介

　　《》(第2版) 在编写的过程中突出强调读者对于专业文献的各方面的应用能力，安排时文阅读技巧、时文翻译技巧、商务电邮写作和工作场景用语等内容。《(第2版)》分10个单元，共20篇课文和10篇阅读材料，内容涉及电子商务概述、电子商务的交易模式、电子商务安全技术、电子商务网上支付、电子商务物流管理、电子商务的系统实施、网络营销和电子商务的行业应用等10个方面，力求在向读者提供丰富的词汇及阅读资料的同时，向读者介绍目前电子商务运营的各个环节、内容以及未来的发展动向。

　　《(第2版)》可作为高职高专院校电子商务、物流专业和金融管理等专业的教材，也可作为从事电子商务人员及其他自学者的学习用书

　　目录

　　Unit One Electronic Commerce Summary 1

　　Text A Electronic Commerce(EC) Theory 1

　　Text B Technological Platform of E-commerce 8

　　Skills of Understanding找出主题句，确定中心思想 13

　　Skills of Translation根据上下文/逻辑关系确定词义 15

　　Skills of Business E-mail Writing回复工作邀请信 15

　　Skills of Oral Language in Working Condition第一天上班报到 16

　　Self-study Projecting the Economic Impact of the Internet 16

　　Unit Two Trading Modes of E-commerce 19

　　Text A Understanding B2C E-commerce 19

　　Text B What is B2B 26

　　Skills of Understanding寻找重要事实和论据 31

　　Skills of Translation词类转换译法 34

　　Skills of Business E-mail Writing求助信 35

　　Skills of Oral Language in Working Condition同事之间 36

　　Self-study Know Something About B2C E-commerce 36

　　Unit Three Security Technologies of E-commerce(Part One) 39

　　Text A Secure Electronic Transaction 39

　　Text B Security Techniques 45

　　Skills of Understanding猜测词义 50

　　Skills of Translation词的增减 52

　　Skills of Business E-mail Writing邀请信 52

　　Skills of Oral Language in Working Condition愉快地工作 53

　　Self-study Internet and EB Security 54

　　Unit Four Security Technologies of E-commerce(Part Two) 56

　　Text A Firewall 56

　　Text B Computing System Security Measures 61

　　Skills of Understanding推理和判断 66

　　Skills of Translation正反译与反正译 68

　　Skills of Business E-mail Writing电话记录 69

　　Skills of Oral Language in Working Condition工作中的解决之道 70

　　Self-study Achieving Electronic Privacy 70

　　Unit Five Payment of E-commerce on Net(Part One) 74

　　Text A Electronic Systems of Payments 74

　　Text B Electronic Payment Taxation 80

　　Skills of Understanding确定作者的观点和态度 86

　　Skills of Translation分译与合译 87

　　Skills of Business E-mail Writing给顾客写邮件 88

　　Skills of Oral Language in Working Condition顾客就是上帝 89

　　Self-study Why isnt E-cash a common currency 90

　　Unit Six Payment of E-commerce on Net(Part Two) 92

　　Text A The SET Protocol 92

　　Text B E-money 97

　　Skills of Understanding阅读理解考查的重点 102

　　Skills of Translation被动句型的翻译 103

　　Skills of Business E-mail Writing用邮件进行预订 104

　　Skills of Oral Language in Working Condition预订 106

　　Self-study Some Issues About E-commerce Payments 106

　　Unit Seven Logistics Management of E-commerce 109

　　Text A Logistics in Electronic Commerce 109

　　Text B Green Logistics 114

　　Skills of Understanding提高阅读理解的几个注意点 118

　　Skills of Translation定语从句的翻译 120

　　Skills of Business E-mail Writing用邮件发起邀约 121

　　Skills of Oral Language in Working Condition Get It Running顺利运行 122

　　Self-study Logistics automation 122

　　Unit Eight Implementation of the E-commerce System 125

　　Text A The ABCs of ERP 125

　　Text B What is CRM 132

　　Skills of Understanding英语阅读技巧(著名新东方英语培训中心) 137

　　Skills of Translation倍数的译法 140

　　Skills of Business E-mail Writing用邮件邀约共进晚餐 141

　　Skills of Oral Language in Working Condition At A Restaurant餐宴用语 143

　　Self-study Evaluating the Performances of E-commerce Systems 143

　　Unit Nine Network Marketing 146

　　Text A Web Marketing Strategies 146

　　Text B Overview of Electronic Marketing Structure 153

　　Skills of Understanding阅读理解题型介绍 157

　　Skills of Translation长句的翻译 158

　　Skills of Business E-mail Writing顾客意见反馈信 160

　　Skills of Oral Language in Working Condition下班之后 161

　　Self-study The Real Problem with Network Marketing and Multi-level Marketing(MLM) 162

　　Unit Ten Industry Applications of E-commerce 164

　　Text A The Impact of EC on the Travel Industry 164

　　Text B Advertising of E-commerce 171

　　Skills of Understanding影响阅读速度的几个障碍点 175

　　Skills of Translation常见的计算机英语及缩写 177

　　Skills of Business E-mail Writing书写简单的通知 179

　　Skills of Oral Language in Working Condition技术会议 180

　　Self-study Electronic Publishing: Assessing Opportunities and Risks 180

　　附录1 译文 183

　　附录2 总词汇表 215

　　附录3 常用电子商务词汇表 229

　　附录4 屏幕英语 248

　　附录5 考试样卷 254

　　附录6 电子商务网站集锦 258

　　Bibliography 262