芝麻开门之开发信

　1. 主动给买家推荐新样

　Dear

　***,

　As

　Christmas/New year/…… is coming, we found XXXXhas a large potential market.

　Many customers are buying them for resale on alibaba or in their retail stores because of its high profit margin.

　We have a large stock of XXXX. Please click the following link to check them out www.***.com .

　If you order more than XX pieces in one order, you can enjoy a wholesale price of XXX.

　Welcome you to inquiry more about our items, thanks. Regards

　译文：随着圣诞节/新年/……的来临，我们发现XXX产品拥有一个大型潜在市场。我们有大量的畅销的XXX产品。请单击下面链接www.***.com 查看它们。如果你一个订单购买XXX件我们可以给批发价格。欢迎垂询我们更多的产品，感谢您的惠顾。

　2.模板一

　Dear Sirs,

　 Through ***Business forum（或者其他网站、展会等）,we get your email address that you are in the market for metalwork. We would like to introduce our company and products, in the hope of establishing business relations with

　you.

　 We are factory specializing in the manufacture and export of shoring props, scaffolding, coupler and protect hurdle. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufacturer, we are the source.

　You are welcome to visit our website: www.***.com which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details.

　 As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular

　 Best regard

　3.模板二

　To Purchase Manager

　 From

　 Date day,month ,year

　 Subject

　 Dear Sirs:

　 I got your name and address from Internet and knew you are one of the largest importers in XX, which is within the scope of our business.

　Take this opportunity, we introduce our factory, as one of the biggest manufactures of XX . We export large quantity to xx,xx and xx countries, deal to high quality and reasonable price. We are ready to refer you our favourable

　price and relative samples, for quality evaluation and marketing activities.

　Should you have interest of items mentioned above? Kindly let us know by return mail. For getting all the detailed information, you are invited to visit our web site: http:XXXXXX

　 Looking forward to hearing from you soon.

　 Best regards.

　 Sincerely,Looking for your reply

　 ******

　 Add: ****

　 http://Tel:+86-****

　 Fax:+86-****

　 Email: ****

　 Website：XXXXXX

　4.模板三

　 TO:......

　 FROM:......

　 SUBJECT:......

　 DATE:......

　 Dear Sir,

　 Your name and address has been recommended to us by ...... As being one of the most potential importers in your country, and we take the liberty to write you with the earnest desire of having the opportunity to enter into business relation with you .

　 We are one of the leading manufactures of...... in......, Ascribed to our excellent quality control and competitive price, our products have won a good reputation both at home and abroad.

　Enclosed please find our company data and web site for yourreference, and we hope you will find some items interesting.We shall be pleased to provide you our best prices and deliveries. For further information

　you may need, please let us know.Your courtesy and early reply will be appreciated.

　 Yours Faithfully,

　 ......

　 译文：

　 收件人:

　 寄件人:

　 主题:

　 日期:

　由......的推荐得知您的名址，贵公司在您的国家一向被尊重为最有潜力的进口商之一，在此我们写信给您诚挚的想要有机会与贵公司建立商务关系。

　 本公司在......(地区)多年来一直是......产品的制造商，基于卓越的品质控管以及具竞争力的价格，我们的产品赢得国内外的好评。

　 随函附上我们公司的资料及网址谨供参考，希望您能找到一些感兴趣的产品。我们将乐于提供您最好的价格及交期。如需更进一步信息，请让我们知道。

　 感谢您的好意，并期尽早回复。

　 ......敬上

　芝麻开门之询盘后续跟进模板

　第一封回盘发出，几天过去了，客户没有回复，建议用下面模板跟进：

　Dear ***,

　For several days no news from you, my friend.

　 I am writing for reminding our offer for items of ~~~~~~~~~dated on~~~~~~~~according to your relative inquiry,

　 Any comments by return will be much appreciated.

　 It will be our big pleasure if we have opportunities to be on service of you in near future.

　Looking forward to your prompt response.

　Best wishes,

　附上之前的邮件

　十天左右过去，客户还是没有回复，用以下模板再跟进：

　Dear ***,

　How are you? Hope everything is ok with you all long.

　I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with comptitive price.

　By the way, how about your order with items of XXXX?

　If still pending, we would like to offer our latest price to promote an opportunity to cooperate with each other.

　If there is anything we can help to you, we shall be much than pleased to do so.

　Looking forward to your prompt response.

　Best wishes,

　(最好把第一次发给客户的邮件内容和客户最初的询盘附在邮件下方以提醒买家。简便方法：可直接转发第一封回复邮件。收件人写明买家的Email.)如果半个月，三封邮件出去，客户仍然没有回复，可以考虑把宝贵的时间用在跟进新意向客户身上；将这家客户作为储蓄客户，定期推荐新样、展会邀约等….

　今天第一晒，春天展会较多，来个：展会后如何跟进客户？一个30年老外贸的跟进模版 （感谢无私分享的给我们的资深老外贸岑总）

　How are you? This is Mr. David’s greeting from China. Very please to spend a wonderful time together with you in the 41st Turbomachinery and 28th Annual International Pump Users Symposium and Exhibit Show.

　The attached is our photo, please share. I miss you so much. If some day you come to China, please tell me and let us have a wonderful time again.

　Our company is a professional manufacturer of HC series slurry pump in China.We sincerely hope to cooperate with your company and let our friendship on MINExpo going ahead. The attached are our company profile and slurry pump spare parts illustration for your reference.

　We have two strong points:

　The first is casting, our casting capability: one time to cast a single piece of 18MT;

　The second is mechanical processing, we have a large vertical lathe which may

　process the diameter 6.5 meters big working piece. Welcome you visit our

　manufacture base any time at your convenience.

　With my best regards to all of you,

　David Cen

　1、未付款 询盘 回复：

　第一主动出击，当买家下单后应及时主动与买家联系，联系内容可以按照先后顺序包括为打招呼，对产品进一步的介绍，并告知请付款以及时查看库存备货，尽快发货。下面一个不错的回复：

　Dear XXX,

　we have got your order of.....

　 The bag you order is one of the hot items from my store and it is made of high quality leather. But the order seems unpaid. If there’s anything I can help with the price or size etc.

　When the payment is finish, I can stock up the item and get it ready for shipping.

　If any further questions, please feel free to contact with us.

　Thanks

　Best Regards

　2、已付款订单的回复：主要内容包括确认产品的规格，尺码等等具体事宜，表现卖家的专业性下面是一个不错的例子：

　Dear XXX,

　 I am very glad to hear from you. The biggest size we have is 39. And this shoes is little bigger in size. So I think 39 will fit.

　If you have any other questions, Please feel free let me know.

　We are looking forward to getting your early reply.

　Best Regards

　3、发货后的回复:

　从货物离开中国海关 至买家收到货物建议每个阶段卖家都给买家发一封邮件通知买家，直到买家收到货为止。因为买家付款后都急于收到货物，而邮寄过程一般又是5-10天不确定的，因此这样随时通知买家货物状态一是表现自己商业城信度二是及时的沟通能让买家不再急切询问。

　A、告诉买家订单详情

　Dear Customer，

　The item you order is already shipped and the tracking number is XXXXX

　The mail status is as follows:21:43:12

　SHANGHAI

　Dispatch from Sorting Center

　This is the status of your order. You will get it soon.

　Thanks for your support and understanding.

　B、 询问是否收到货物

　Dear customer,

　EMS tracking information(EMS网站查询)

　 This is the status showing on EMS. Have you already got the items? If you have got the items, please let me know.

　Thanks

　4、 客户投诉产品质量有问题

　Dear customer,

　 　I received the boots but I can’t sell them because the Gucci box was ripped up if you can’t secure the packages better than that then you will not be hearing from me again!

　 Dear friend,

　 　I am very sorry to hear that. The damage must happened during transportation. I usually make sure everything is in good condition before shipping products out. I make sure giving you more discounts to make up when you buy from me next time. Thanks for your understanding.

　Best Regards

　5、订单完成

　Dear customer,

　 I am very happy to see that you have received the items. Thanks for your support. I hope you satisfy with the item and looking forward to do more business in the future with you.

　Thanks

　Best Regards

　6、提醒买家给自己留评价,这是在交易结束后很重要的一个环节

　Hi there,

　 Thanks for your continuous support to our store, and we are improving ourselves from service, quality, sourcing and so on.it would be appreciated if you can leave us a positive feedback ,it's a great encouragement to us，if there's anything I can help with ,don't hesitate to tell me .

　Best wishes

　7、折扣

　Dear xxx,

　Thanks for your message.

　 Well, if you buy the 2 items, we can offer you a GBP 0.26 discount. Once we confirm your payment, we will post the item for you in time.

　Please feel free to contact us if you have any further question.

　Thanks & Best regards!

　8、常见问题回复

　A、推广新产品,采购季节期间根据自己的经验，可给买家推荐自己热销的产品。

　Hi there,

　 As Christmas is coming, we found hair straightened has a large potential market. Many customers bought them for resale on DHgate or in their retail store because it's a high profit margin product.we have a wide range of GHD mk4 STRAIGHTER products on sell as well. Please click the following link to check them out. If you have more than 10 pieces in one order we can help you get a wholesale price. Thanks.

　Regards

　B、货物断货，货物偶尔的断货只要认真解释一下，买家一般能够理解，最好的办法是告诉买家自己会积极尽量帮他找到库存，同时向他介绍类似的款式供其选择。

　Hi there,

　 We are really sorry that the bag you order is out of stock at the moment. I will contact the factory to see when they are going to be available again. I would like to recommend you some other pretty bags which have the same style. Hope you like them as well. You can click on the following link to check them out.

　If there’s anything I can help with, Please feel free to contact us.

　Thanks.

　Regards

　C、改完价格再次催款,很多情况买家下单后觉得运费过高，不愿意付款希望卖家能够给与折扣，下面的回复可以借鉴一下：

　Hi there,

　 We already reset the price for you. I give you another 10% discount on top of the original shipping price. Because the price we offer is lower than the market price and as you know the shipping cost is really high, we do not make much profit from this product. Hope you are happy with it.

　IF any further questions, please feel free to contact us.

　Regards

　D、大量订购询问价格,大量订单 询盘 买家若是赶上采购季节应该是很有诚意的买家，对他们的回复要详尽一些，内容一般包括样品的价格，采购量和相应的价格，这个报价建议是包括运费的，给买家感觉是给他的一个优惠。

　Hi there,

　 Thanks for your inquiry, and we really want to do more business with you, and I think it is the best way to place an sample order which is 45 USD shipping included, If 100 pieces in one order, we can offer you the bulk price which is 39.5 USD/piece. I am looking forward to your reply.

　Regards

　E、 海关 问题，某些国家 海关 由于定期的严格检查或者罢工等问题造成邮件延误，建议及时和买家通知，及时的沟通让买家感觉你是一直在跟踪货物的状态，以免置之不理造成误会

　Hi there,

　 According to the news from EMS in China, large quantity of mails to England is blocked by the custom due to the inspection. For the safety of the goods I suggest to send the goods after a few days. I am wondering if the delay going to be a problem for you. I am looking forward to your reply.Thanks

　Regards

　F、家几天后还没有收到货物的询问，需要及时地与快递公司联系察看货物状态。

　Hi,

　 we did send the package out on 2007-10-16,I think there must be some issues with the shipping company ,and we have been contacting them till now .we called the package back and resent them ,the new tracking number is 111814176 it's shipped via TNT .

　 I apologize for the inconveniences and hopefully you can receive the items soon. If there are any questions, don’t hesitate to tell me.

　Regards

　G、 若你没有feedback score,买家对于你的产品表示怀疑，可以借鉴这个卖家给买家的回复

　Hi XXX,

　 First of all, I am very happy to receive your message. Although I have not much score on DHgate, I have been doing business on eBay for many years and I am quite confident about my products. Also DHgate offer escrow payment service which means the payment won't be released to seller till customer satisfy with the product and transaction. With the aim of seeking long term business partner, we cherish every customer we deal with. Please feel free to contact me if you have any questions.

　 Regards